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One Mom's Moxie: Searching For An Email Marketing List? Read These Tips!

Wednesday, July 11, 2012

Searching For An Email Marketing List? Read These Tips!


If you have ever started a business or looked into starting a business you probably know how invaluable emailing to your potential customers can be. When you send out an email with a catchy title then the possible customer will probably open it out of curiosity. Emailing potential customers, clients, or just trying to get your message out there is not easy. Where exactly do you go to get a list? And if you find a place to buy them how do you know they are legit? Is it worth that much money? There are so many things to think about when purchasing a list of emails. 

First off when looking for an email marketing list you need to make sure the site or company has testimonies from legit companies. Don't ever assume. Second look through the company’s site and see if they offer a variety of industries to choose from or if they only have a couple. This is important; you don't want to send an email for medical supplies to someone in the real estate industry! I personally have been contemplating opening a online jewelry store and I don't want to send emails out to people looking for job training. You get my point. Lastly, you get what you pay for. Don't be super cheap but don't pay an amount that is ridiculous either. This is where you need to trust your instincts.

So remember the important points while searching for that perfect email marketing list. There should be a variety of industries to choose from, read through all the testimonies and make sure you are comfortable with the price. If you follow these tips and combine it with your common sense then you are well on your way to sending off emails to not possible but definite customers!